SALVATORE LEGGIERO
Born in Naples, Italy, my entrepreneurial journey began with resilience, determination, and ambition. Early management roles at RCS and Publitalia’80 allowed me to learn from Italy’s most prominent e ntrepreneurs. My ventures span diverse industries including Radio Kiss Kiss, ANSWERS (CRM solutions), Grandiscuole, Tuv Turinghen, and Garage ’62. 2 SL main
Thanks to my exits, I started my real estate journey, developing projects throughout Italy, the UK, and Dubai. My adventure has been fueled by continuous curiosity, perseverance, effort, growth and bold ambition.
Personal Values
I am deeply grateful to my mother and my father picture —one of my three greatest life mentors, whose example and values shaped me profoundly. I wish he could see me now, leading my family with unwavering dedication and, often on my own, guiding my three children and my wife Waranya with integrity, compassion, and a shared vision for a brighter future.
The Dubai Chapter
During pandemic, I made a strategic decision to focus on Dubai's dynamic real estate market, driven by its clear regulatory framework, tax efficiency, and exceptional growth potential. I studied a lot, then I wrote a book you may download here.
Why Do I Chose Real Estate?
Real estate uniquely allows the creation of tangible wealth by adding genuine value, unlike zero-sum markets. In real estate the higher price recognized by the future buyer is a concrete demonstration of your ability to create new wealth. My passion is further driven by the rich artistic heritage of Italy’s architecture, created by artists with extraordinary aesthetic taste, balance, and skill.
I've chosen to focus on Dubai's dynamic real estate market for several compelling reasons:
Strong Fundamentals: Robust economic growth, strategic global location, world-class infrastructure, political stability, and pro-business government policies
Attractive Investment Climate: No income or capital gains taxes, strong property rights, transparent regulations, high rental yields, and solid appreciation potential